Campaigns

I build campaigns that spark connection and drive momentum. From concept to execution, I take a strategic and human-centered approach—aligning creative messaging, audience insights, and channel strategy to meet people where they are and move them toward action. Whether the goal is engagement, awareness, or behavior change, I design campaigns that are clear in purpose, cohesive across touchpoints, and rooted in what matters most to the people we’re trying to reach.

Summer of Support

Summer of Support was a multi-channel engagement campaign designed to activate and uplift members of the Kindly Human platform during the summer months—a time when mental health challenges often go unnoticed. I led the development and execution of this campaign, which included monthly incentives, themed social content, targeted emails, and in-platform experiences such as mini-podcasts and videos. The initiative empowered members to prioritize their well-being while reinforcing the value of human connection. We also provided turnkey materials for clients to promote participation internally, creating a seamless and collaborative experience that increased platform usage and strengthened member retention.

Listeners On Call X Donald Driver Campaign

To amplify awareness and engagement for Listeners On Call, I spearheaded a high-profile collaboration campaign featuring NFL legend and Super Bowl champion Donald Driver. The initiative focused on driving visibility for the platform’s mission of empathetic listening and mental well-being.

My Role:

Scriptwriting: Crafted compelling scripts for video spots and social media content, ensuring messaging aligned with both the brand’s voice and Donald Driver’s authentic tone.
Video Production: Produced a series of high-quality videos for multi-channel distribution, managing everything from concept development to final edits.
Relationship Management: Served as the primary liaison with Donald Driver and his team, overseeing approvals, scheduling, and ensuring a seamless collaboration experience.

Impact:

Increased brand visibility and credibility through celebrity partnership.
Generated engaging, shareable content for marketing campaigns across digital and social platforms.
Strengthened Listeners On Call’s position as a leader in proactive mental health support.

This project combined creativity, strategic storytelling, and operational execution—delivering a campaign that resonated with audiences and elevated the brand’s presence in the mental health space.

Listeners On Call X Donald Driver

SAGU Admissions Campaign

To support enrollment growth at SAGU, I led the development and execution of a multi-channel admissions campaign focused on attracting prospective students through storytelling, clear value messaging, and compelling design.

Our strategy blended traditional values with modern marketing approaches—ensuring SAGU stood out in a competitive higher ed landscape while staying true to its mission. I created a suite of admissions-focused marketing and design assets that spoke directly to the heart of SAGU’s target audience: students looking for a faith-centered, academically strong college experience.

Scope of Work Included:

Full redesign of admissions brochures and print collateral
Digital ads and social graphics tailored for prospective students and parents
Video and photo direction to highlight student life, academics, and spiritual community
Landing pages and inquiry forms optimized for lead generation
Email nurture sequences to support inquiry-to-application conversion

Results:

Strengthened brand consistency across recruitment touchpoints
Increased digital engagement from prospective students
Elevated visual and messaging alignment with the university’s mission and enrollment goals

This campaign served as a cornerstone in SAGU’s efforts to grow its reach, connect with new applicants, and reinforce its identity as a place where students grow academically, spiritually, and personally.