Strategy

I don’t just bring ideas to life—I build the roadmap that makes them successful. Strategy is at the core of how I work. I thrive on connecting the dots between audience insight, creative storytelling, and business outcomes. Whether I’m scaling a startup, launching a campaign, or refining a brand’s voice, I lead with purpose, clarity, and a strong bias toward action.

How I Think Strategically

For me, strategy starts with listening. I ask the right questions, uncover what matters most to the people we’re trying to reach, and then translate that into a plan that delivers. I’m always thinking about the bigger picture—but I never lose sight of the details that make or break execution.

I’ve developed marketing and engagement strategies that have fueled growth, secured funding, and deepened customer relationships. My work spans B2B and B2C audiences, and I’ve led efforts across marketing, sales, client success, and product teams to make sure everything is aligned and moving in the same direction.

Here’s where I add the most value:

Building integrated campaigns that connect brand, sales, and member needs
Designing messaging and user journeys that move people to act
Leading go-to-market strategies that scale
Creating frameworks for cross-functional collaboration
Translating vision into clear, achievable plans
Spotting untapped opportunities and turning them into wins

At the end of the day, I believe strategy should be useful—not theoretical. I like building systems that work, telling stories that resonate, and creating momentum that lasts.