Brand Development

Led the 2025–2026 enterprise brand evolution for Kindly Human, redefining positioning, visual identity, and product storytelling to align with scalable growth across enterprise, higher education, and faith-based markets. Directed the development of a new brand system including refreshed messaging, visual language, sub-brand architecture, and digital experience standards. Oversaw cross-functional execution across marketing, product, and design to ensure brand consistency across the new website, Member Web App, Peer Web App, sales materials, and investor communications.